Coalition Building
Definition of Coalition Building: The bringing together of individuals and groups in support of an issue.
Social media has changed the dynamics of marketing and coalition building. It will never be the same. The real coalition builders are no longer marketing experts built through traditional media sources. Now the new coalition builders are millions of ordinary people with direct and powerful things to say, and a computer.
Blogging has become a transformation in media that has given influence to people who have never had the tolls or platforms to express themselves. Bloggers can now begin to exercise these tools to engage new groups of people and influence them. No longer does the message have to come from marketing experts.
Bloggers come from all walks of life; educators, single mothers, journalists or even dairy farmers. All they need to share is a passion of community, thoughtful discourse or commitment to change. We are the bloggers of the new generation, expressing our passion of community, thoughtful discourse and commitment to change.
Maven, Inc. has relationships with government officials, marketing execs, journalists single mothers, urban youth and yes, even dairy farmers.
Definition of Maven: A maven is a trusted expert in a particular field, who seeks to pass knowledge on to others
From Gladwell book, The Tipping Point, (Gladwell, Malcolm. The Tipping Point: How Little Things Can Make a Big Difference. New York, NY: Little, Brown, and Company, March 2000.):
"The word Maven comes from the Yiddish, and it means on who accumulates knowledge. In
recent years, economists have spent a great deal of time studying Mavens, for the obvious
reason that if marketplaces depend on information, the people with the most information
must be the most important."
"Mavens have the knowledge and the social skills to start word-of-mouth epidemics. What
sets Mavens apart, though, is not what they know but how they pass it along."
We are Maven.
Monday, March 15, 2010
Tuesday, November 17, 2009
A Maven By Any Other Name
Much has been written about the impact of the internet on culture and learning. Often, development, movements or businesses that took years in the making finding their way to market much more rapidly. This is a great benefit and hazard for many.
When seeking solutions or cautions, fewer enterprises or people are finding or taking the time to thoroughly delve into an issue, instead deferring to the internet. For topics that are sensitive, complex or critical, wise heads are deferring to the advice of a SME -- subject matter expert – or “smee” as I’ve heard specialists in my trade called.
SMEs are professionals whose advice or information is sought by businesses, entrepreneurs, politicians or qualified experts in other fields. When they’re ready to go to market, these folk tend to seek our advice to identify a target audience and capture/send the “right” timely message to a targeted group.
How are SMEs acknowledged for their expertise? Maybe you already know because you’re the person friends call when they’ve just bought a pressure cooker, laptop or power tool. Something about the way SMEs interact in the world clearly marks us as the person to turn to when unsolvable life or business riddles arise. Often the business SMEs generate comes from companies whose unaided efforts have proven to be less than hoped for or who recognize how advantageous good advice is.
We SMEs come to our profession from various directions. Our lives provided us tools that even research might not unearth. We’re better, faster and more able to target issues than magazines, books, trade journals or the internet when teasing out the critical factors that will make a difference in effective, timely problem solving. We’ve paid our dues and know about industry-related jargon or hot buttons. Our homework is done, our muscles are toned and our brains fine-tuned to go to the issue and effectively generate plans, programs and policies that get the job done.
Much has been written about the impact of the internet on culture and learning. Often, development, movements or businesses that took years in the making finding their way to market much more rapidly. This is a great benefit and hazard for many.
When seeking solutions or cautions, fewer enterprises or people are finding or taking the time to thoroughly delve into an issue, instead deferring to the internet. For topics that are sensitive, complex or critical, wise heads are deferring to the advice of a SME -- subject matter expert – or “smee” as I’ve heard specialists in my trade called.
SMEs are professionals whose advice or information is sought by businesses, entrepreneurs, politicians or qualified experts in other fields. When they’re ready to go to market, these folk tend to seek our advice to identify a target audience and capture/send the “right” timely message to a targeted group.
How are SMEs acknowledged for their expertise? Maybe you already know because you’re the person friends call when they’ve just bought a pressure cooker, laptop or power tool. Something about the way SMEs interact in the world clearly marks us as the person to turn to when unsolvable life or business riddles arise. Often the business SMEs generate comes from companies whose unaided efforts have proven to be less than hoped for or who recognize how advantageous good advice is.
We SMEs come to our profession from various directions. Our lives provided us tools that even research might not unearth. We’re better, faster and more able to target issues than magazines, books, trade journals or the internet when teasing out the critical factors that will make a difference in effective, timely problem solving. We’ve paid our dues and know about industry-related jargon or hot buttons. Our homework is done, our muscles are toned and our brains fine-tuned to go to the issue and effectively generate plans, programs and policies that get the job done.
Monday, August 31, 2009
Welcome to The Village of Maven.
This blog is a business or organization's lifeline to opportunity.
Entrepreneurs, visionaries and effective networks, that heady brew that results in generating progressive business growth environments, will benefit from the newest addition to the blogosphere - The Village of Maven.
Capitalizing on decades of familiarity with my clients and the greater Philadelphia business, political and entrepreneurial community, The Village of Maven will feature insight into critical community information and developments that will benefit and inspire readers, prospective clients and business partners.
Melonease Shaw
Present and CEO
Maven, Inc.
This blog is a business or organization's lifeline to opportunity.
Entrepreneurs, visionaries and effective networks, that heady brew that results in generating progressive business growth environments, will benefit from the newest addition to the blogosphere - The Village of Maven.
Capitalizing on decades of familiarity with my clients and the greater Philadelphia business, political and entrepreneurial community, The Village of Maven will feature insight into critical community information and developments that will benefit and inspire readers, prospective clients and business partners.
Melonease Shaw
Present and CEO
Maven, Inc.
Subscribe to:
Posts (Atom)
