Coalition Building

Coalition Building

Definition of Coalition Building: The bringing together of individuals and groups in support of an issue.

Social media has changed the dynamics of marketing and coalition building. It will never be the same. The real coalition builders are no longer marketing experts built through traditional media sources. Now the new coalition builders are millions of ordinary people with direct and powerful things to say, and a computer.

Blogging has become a transformation in media that has given influence to people who have never had the tolls or platforms to express themselves. Bloggers can now begin to exercise these tools to engage new groups of people and influence them. No longer does the message have to come from marketing experts.

Bloggers come from all walks of life; educators, single mothers, journalists or even dairy farmers. All they need to share is a passion of community, thoughtful discourse or commitment to change. We are the bloggers of the new generation, expressing our passion of community, thoughtful discourse and commitment to change.

Maven, Inc. has relationships with government officials, marketing execs, journalists single mothers, urban youth and yes, even dairy farmers.

Definition of Maven: A maven is a trusted expert in a particular field, who seeks to pass knowledge on to others

From Gladwell book, The Tipping Point, (Gladwell, Malcolm. The Tipping Point: How Little Things Can Make a Big Difference. New York, NY: Little, Brown, and Company, March 2000.):

"The word Maven comes from the Yiddish, and it means on who accumulates knowledge. In
recent years, economists have spent a great deal of time studying Mavens, for the obvious
reason that if marketplaces depend on information, the people with the most information
must be the most important."

"Mavens have the knowledge and the social skills to start word-of-mouth epidemics. What
sets Mavens apart, though, is not what they know but how they pass it along."

We are Maven.